Good Rather than 'less bad' The Ellen Macarthur Foundation launches conference on the 'circular approach'

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On the 2nd of September 2010 at the Science Museum in London, Ellen MacArthur shared the Ellen MacArthur Foundation’s enthusiasm for Circular Economy with guests including Chris Huhne MP, Secretary of State for Energy and Climate Change, Douwe Jan Joustra a representative from the Dutch Government and a number of UK and European business leaders. The ceremony kicked off a new chapter of the former round-the-world record holder’s exceptional career:

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Ellen with Founding Partners, L - R: Neil Crockett - Cisco, Thierry Sybord - Renault UK, Euan Sutherland - B&Q, Ellen MacArthur, Gavin Patterson - BT, Nick Winser - National Grid, Eric Zuber - Renault

Read more at: http://www.ellenmacarthurfoundation.org/about/the-circular-alternative